BOLD

IT’S NOT JUST IN THE NAME. IT’S IN OUR REASON OF EXISTENCE

We’re here to maximise square meters that add to a better world. Floors have degenerated into an, in many cases, functional but soulless surface, often expressed in m2 as quality and also sold by m2 for financial gain.  We are here to challenge that standard. Through wonder and engineering we create sustainable design flooring with a soul. 

A BOLD FLOOR HAS a soul through its engineering and its wondrous design. Meter by meter we’ll change the direction IN WHICH we’re heading.

Wonder caused through its engineering. It can take your breath away. Look at nature and it’s all around. Well, atleast for now… We’re heading towards a future that’s diverseless, soulless. Dead… but hey at least it’s cheap and functional.

We make sure that the world is a better place with Bold than without. Otherwise, why should we exist at all? On the one hand we do this by protecting areas that need protecting through our investments. On the otherhand, we do this through product leadership in terms of sustainability.

A bold surface will always be a better choice for the world than the alternative. It has a soul through its engineering and its wondrous design. Meter by meter we’ll change the direction we’re heading.

F*CKING MAGNIFICENT, RIGHT?!

0 BULLSHIT, 100% REAL

A turd with glitters, is still a turd. We love glitters. We hate turds. That’s why we like to keep things real and ban greenwashing. Being transparant is part of our DNA. So that also means that if it is our sole reason of existence to create a positive impact, we will do all we can to make that happen. Not resting untill it’s done and we’re honest about how far we’ve come. 

WONDER & ENGINEERING

WE look beyond the surface. challenging the status quo. stretching the limits of surface qualities.

Inspired by nature, art, architecture and legacy, our design flooring collections challenge the status quo concerning its surface qualities. We work closely with designers, artists and architects that are on a similar mission as we are. Shaking up the industry, seeking the edge, through collections with exceptional aesthetics and a sustainable character. 

Softness, borders, liquidity, color, traces and transparency get a new meaning in our flooring collections. Limits are stretched, tested, put on display (even if it might not be perfect yet) and integrated into spaces with a soul. 

Our design collections are carefully curated, sustainably made, designed by the best, and customisable by you so that it fits in perfectly with the overall design. 

 

THE BOLD CREW

MICHEL

SASKIA

JORIS

EMILY

OUR BOLD PERSONALITY

  • CHALLENGING

    F*ck pollutors who don’t contribute. Disrupt the established. That was then, but this is now. If we are to have a tomorrow, we better challenge the existing and adapt for the better. This goes for all elements of our brand. Some call us rebels, we simply call it bold.

  • EXPERIMENTAL

    We thrive by experimenting. We call it stretching our mind. Seeking that edge of possibilities together and creating brilliant solutions that become a new standard. A type of itself. To seek also means to fall sometimes… Many times.. Hard even! But we don’t care if a 1000 concepts fail along the way, because then at least we know we are stretching to our limits

  • REAL

    Cut the crap. We are against greenwashing and secrecy. We like to keep things real. Transparent. That's why we are honest about our product, its origins, our processes, our impact on the world and what we cannot (yet!) deliver.

  • TECH DRIVEN

    The use of technology can create wonder, make things much simpler and transparent, and who doesn't love that.... Tech also explores the match between materials and technology and questions how technology can contribute to a better world. This can range from simple and small (transparency and convenience) to tackling world problems (clean air, generating energy).

  • JOY

    Does it bring a smile to your face? This item explores how Bold can bring joy. Is it the aesthetics? Or is it just the wonder of the engineering we use to make everything we do? Or is it just because it's super simple to use, because it's super fun and surprising, or just because you can express your identity through the floor?

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